BEL concluded two-day Marketing Conference, MaRC24, held in Visakhapatnam on 5 - 6 Jan 2024. The event underscored the growing significance of marketing function amidst today's intense competitive business environment. Inaugurated by VAdm Sameer Saxena COS ENC and accompanied by RAdm Nelson D'Souza CSO(Tech), the conference drew key figures including CMD, Directors, Heads of Strategic Business Units, Central Research Laboratories, guest speakers, and Marketing representatives from all Units and SBUs of BEL. During the inaugural address, the Chief of Satff highlighted Indian Navy's unwavering commitment towards self-reliance, exemplified by the remarkable indigenous content achievements of 76% in INS Vikrant and 90% in INS Kamorta. Emphasizing the Navy's pursuit of Aatmanirbhar Bharat, he underscored the strategic partnership between Indian Navy and BEL, aiming to fortify the Builders Navy through the supply of indigenous products, waterfront maintenance support, and innovative Research and Development endeavours. This collaborative forum provided a platform for industry leaders to exchange insights, formulate transformative ideas, and chart a strategic course to ensure BEL's continued prominence in the competitive market landscape.
